April 2020 – Young, independent insurance agents are finding ways to differentiate themselves in the market by providing enhanced customer experiences through the use of technology.
While insurers often want to support their distribution channel effectively with new capabilities, adoption of emerging technologies by agencies remains low. Successful partnerships between insurers and agents are highly dependent on agents’ willingness to incorporate new capabilities into their day-to-day operations and culture.
This brief explores how the next generation of agents is approaching marketing, sales, and service.
About the Author
Datos Insights
We are the advisor of choice to the banking, insurance, securities, and retail technology industries–both the financial institutions and the technology providers who serve them. The Datos Insights mission is to help our clients make better technology decisions so they can protect and grow their customers’ assets.