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Modern CRM Solutions are Essential to Insurers’ Customer Service Strategies; Novarica Profiles 7 Vendors

Social media integration, access from multiple devices, and reporting are top priorities

November1, 2016 (BOSTON) – Where a CRM system was once a nice way to keep track of customers, policyholders, and agents, it is now an essential tool for any insurer looking to improve customer service and centricity. Among the most sought-after capabilities for these solutions include social media integration, access from a variety of interfaces and devices, and robust analytics and reporting. In its latest Novarica Market Navigator report, research and strategic advisory firm Novarica outlines the current market for CRM solutions to help insurers understand their options.

“Today’s CRM game is about anticipating what a customer needs before they even know they need it,” said Frank Petersmark, Associate Vice President of Research and Consulting and lead author of the report. “This requires a good understanding of where potential customers are in their decision-making process. Modern solutions equip insurers with valuable data and insights around individual customer requirements, preferences, and objectives. In the quest for customer intimacy, CRM systems are now on the front lines for insurers.”

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The report, available at www.novarica.com/crm-2016/, provides detailed, multi-page profiles of 7 vendor solutions that includes information on each vendor’s capabilities, technology, and market position. Vendors profiled include: Intellect Design Arena, Microsoft, NexJ Systems, Oracle, Pegasystems, Salesforce, and SAP SE.

Desk copies of the brief are available to qualified media. Please contact media@novarica.com or call Stephanie Dalwin at 617-897-1953 for more information.

About Novarica
Novarica helps more than 80 insurers make better decisions about technology projects and strategy. Its research covers trends, best practices, and vendors, leveraging relationships with more than 300 insurer CIO members of its Research Council. Novarica’s advisory services provide on-demand phone and email consultations on any topic for a fixed annual fee; its consulting services include vendor selection, benchmarking, project assurance, and IT strategy development, providing rapid, actionable insights and guidance, delivered directly by the firm’s senior team. www.novarica.com.

Press Contact:
Stephanie Dalwin
617-897-1953
media@novarica.com